@maguna.swimwear
Ana Isabel Amado and Maria Beatriz Amado are two young Panamian girls who recently opened Maguna Swimwear. Once quarantine hit they took the chance to finally opne up a business as it was one of their dreams. They decided to design and sell swimsuits as it's an area of business that is not as expanded as it could be and they could take advantage of that. They also mentioned how they “ love the beach with madness and passion and everything that has to do with it so then it was ideal to focus on swimwear for [their] business”. They first came up with the name “Maguna” as they are Marvel fans and derived part of the name from the nickname Tony Stark gave to his kid.
Their main mission with this business is to “provide comfort, style, at an affordable price while at the same time trying to positively impact the environment as a social enterprise as well”. Part of their profit goes to charities and organizations such as De Pata en Pata and Manos Solidarias. They are content to be able to bring affordability to such an expensive industry while also being able to impact those around them in a positive manner.
As of now they are a retail shop, but they are currently working on a Panamian Collection. These collections would use recycled materials and all sorts of things from around the country. Creating and designing all of the pieces has definitely been a challenge, but nothung they could not handle. At first “ trying to find the image and projection of [their] brand was difficult, but once [they] found [their] patth things have quickly fallen into place easier”. When they first began a lot of their troubles came from the designs, fabric, and kind of branding they wanted to give to their swuimisuits. Fortunately ,they are still learning to discern what is good and bad for their brand and are confident they are improving in their work.
For them one of the things that has given success to Maguna is their teamwork. One of them manages very well the engagement with the audience, while the other manages more the creative side of the brand. They also explain how “ a lot of support from those around [them] also helped [them] grow and expand [their]brand to other people”. They have worked really hard and dedicated a lot of time and effort into this brand and always try for their products to be their best and most elegant work they can give to the customer.
They would describe their brand as ecofriendly, accessible, and vibrant. They believe what makes them stand out is that their brand “brings light and contributes to good causes while also keeping good quality and work on their items”. Being ecofriendly will almost be their number #1 priority when making changes or adjusting their brand.
The biggest piece of advice they can give to someone starting a business is that “the work and effort you put into your brand at the beginning will determine its success”. You can never give up even if you see little to no results. They explain how you should always try and make connections and relationships with your customers as this can go a long way. They hope to conitie expadning their brand and take it internationally and be renowned all around the world.
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