The growth of social media and online engagement has become an asset for companies to improve their sales and get in touch with their buyers. Not only does it show customers from all around the world, how their product looks and the perks it holds, but it also allows for interaction with the consumer and creates a space for people to share what they think about it. This sharing of opinions has allowed companies to improve their products and take into consideration different perspectives while spreading the word of how great people think the product is. Even though the worry of creating strong online interactions is relatively new, the need for this will only grow in the future. There are different ways to create an online interaction using different strategies; some of these include the usage of websites, social media, and ads. All of these options are targeted to attract the audience, and the best way to do this is not only through good design and writing, but through the way their product or service is portrayed through meaningful pictures.
Marketing in itself attempts to use science and facts about people to create a visual impact.This is especially the case through pictures. A fact that supports this is that after 3 days people only remember around 10% of what they read or learned, but by adding a picture, people are able to remember up to 60%. Pictures don't only allow people to remember the content they saw, but they also draw people’s eye to the information one needs them to see. The short attention span of a few 9 seconds has to be enough to catch the person’s eye and research shows how pictures are overall liked 53% more than text-only visuals. Overall, they bring plenty of benefits to marketing; they allow the company to earn people's attention, build loyalty, deliver vital information, and improve engagement while creating an overall brand identity. Even though there is plenty of marketing research all done and ready to be used, there are many variables when using pictures for an online presence.
The people that companies are trying to reach may be different from the research done in their backgrounds, tastes, preferences, and what they are looking for. Because of this, insights and marketing statistics should also be managed on an individual basis to figure out what works and what doesn't. One has to find out what pictures “sell” and get the most attention to modify future content to people's appeal. While thinking about the people's appeal, one also has to think about different aspects of the picture and its purpose; there are many questions that have to be asked about what it portrays such as: what message are we trying to send with this piece? What does it convey? Does the picture alter the brand? Does the image fit with the brand’s essence and values? If there's writing, does it deliver the same message as the shot? etc. These questions don't only help companies stay in line with their mission but it also gives the proper reflection of what they want to the customer.
On the other hand, one also has to think about the elements in the image and how they play together. Pictures that are too simple can be seen as boring, pictures that have too many elements are seen as invasive, and pictures that are too cliché are seen as overused and bland. Images have many boundaries one has to follow for them to properly capture someone's attention but when done properly, the perfect shot can make a significant difference in one’s marketing strategy. In the right image for marketing, one has to have a specific objective shown as the main focus of the shot. To facilitate this, attempt working with a grid while maintaining the main focus in the middle. Another way to get an attention-grabbing image is to be funny or to use symmetry to one’s advantage. Symmetry is very attractive since it captivates a pattern that draws the focus away from the background towards the focal point. On the other hand, laughter also gets people interested and might make them want to share the picture with others.
There are unlimited ways to get people's attention. When one gets abstract and finds a new prospect, this provides a new and fresh perspective which causes people to be instantly attracted to it. With the right lighting, creative ideas, and proper research, one can take a company's pictures to a new level, improving their online presence and traffic, and helping consumers find the right products and producers the right consumers.
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